As much as I’d like to be able to write a blank cheque for myself and have the Government pay it, the opposite is more than likely the truth for you, and I.
Hi there, I'm Lachlan Still, and I own a digital marketing agency called Liquidlabs and an online retailer, Truckin Jerky. Our jerky is also sold in Dan Murphy's, Caltex and hundreds of retailers around Australia.
In 2019 I decided to actually "live" to our organisation's highest values, which meant canceling our office lease to become a truly remote workforce after years of running a successful business with local and international clients, using a mix of a permanent and remote workforce.
I believe it’s time to live life on your terms. Get out of the back of your brain living in a scarcity mindset, time to stop relying on others for your income generation and gain the clarity required to take massive action.
First, you need to clear your mind of “what ifs” and shiny objects to chase. Going from elation to depression based on fear/excitement is a recipe for mental-disaster. (BiPolar - it’s the opposite of two poles that you fluctuate between).
How do you do that? You define exactly what your values are, what your goals linked to those values are and the timelines and horizons to achieve them.
And how do you get into the right frame of mind to do that work? You calm the brain. Breathing exercises coupled with exercise and a balanced intake of food and drink. Notice how I don’t say any specific diet or fad? Just a balanced intake. Like to drink? No worries. Like the odd bit of take away? No worries. Drink Alcohol and take away all day, every day? Not good.
Just like eating nothing but broccoli and bananas whilst drinking spirulina and spinach smoothies all day is also not enjoyable, and not necessarily good for your guts either.
These are the building blocks to becoming a 1%-er. I’m not talking a motorcycle club 1%-er either (unless that’s adhering to your highest values), but moving 1% every day towards your key objectives. There’s no point in doing anything unless you know what those key objectives are.
I’ve seen the fittest of the FIT - educated and brilliant personal trainers - not be able to earn more than $35,000 a year and have to rely on cheap, unreliable clients. Why? Because the only area of their life they focused on was health and fitness.
You can be the best fitter and turner on the planet, the best personal trainer, the best engineer, the best bookkeeper or social media manager, but if you don’t know how to balance your books, do effective marketing to gain new clients consistently and charge what you’re worth, you’ll end up being resentful to your clients for not paying enough, not have the right cash flow because you aren’t invoicing and collecting money on time, and your taxes will be a shit-show because you haven’t separated your GST, expenses, overheads or paid yourself first.
So, why am I telling you all of this? Well after learning all of the above the hard way and having multiple requests from clients to train themselves, their staff and their friends, I have created an online training program called “Perpetual Optimisation". In this program I teach entrepreneurs, small business owners, and like-minded people to strengthen their mind and double down on their sales and marketing skills so they can have a successful and growing business.
This is the only place I'm sharing an insider, no holds barred look at how I built my company from Zero to 7-Figures in 12 months. I cover off everything from Marketing, Sales, Branding, Operations and Finance, to Delivery, Mindset, Physical Health and everything else you could want to know about how to attain fulfilment in your daily life.